Fergal Gara, Sony’s UK Managing Director, revealed to IGN that sales of the Vita dramatically increased by 163% after the PS4 launched in the UK. Although exact figures weren’t presented, the large increase in sales for the handheld is good news for Sony, especially since it has struggled to get a decent market share since launch.
In an interview with MCV, Sony revealed that PS Vita sales in the UK have increased 100% over the summer, partly attributed to the Vita Mega Packs, where 10 Vita games are sold for £35. The increase in sales could help turn around the PS Vita’s bad sales record is the trend continues. The interview also reveals that the console will have over 900 titles by the end of 2013.
Sony has revealed that only 1.8 million PS Vita units have been sold world wide, as of March 31st 2013. The information was revealed in a Sony earnings call following the company’s annual earnings report this week, and was picked up by GameTrailers. The figures are very disappointing, considering the Vita has been available for over a year now.
The PS Vita’s price reduction in Japan is having a big affect on sales of the console. Speaking during a presentation in Japan, Hiroshi Kawano, President of Sony Computer Entertainment Japan, stated that Playstation Vita sales had increased almost four times compared with unit sales two weeks ago. The PS Vita recently sold 40,000 units based on recent Media Create figures, compared to just 11,000 units a few weeks ago.
Sony has released the Q3 financial figures this morning, indicating the latest sales figures for the PS Vita and PSP consoles. Following the figures, Sony has yet again cut the PS Vita (and PSP) sales estimate for the year to just 7 million units combined. In the last financial report, Sony had cut the figure from 12 million units to 10 million.
Despite receiving poor reviews (32 / 100 on metacritic), Call of Duty: Black Ops Declassified has been selling well in the UK, entering the sales chart at number 16. Just behind launch title Uncharted: Golden Abyss, Black Ops Declassified is now the second biggest PS Vita title in the UK. Looks like Sony’s marketing paid off.
At the IFA expo in Berlin this week, Sony CEO and President, Kazuo Hirai, once again confirmed that the PS Vita is performing as expected, but “trending behind in certain territories.” Sony went on the record to address reports of the Vita failing to sell worldwide, with the portable gaming marker dominated by iOS and Android devices.
Sony PlayStation Germany chief Uwe Bassendowski has revealed that the PS Vita has sold 2.2 million units worldwide since the console was launched. Bassendowski also revealed that the company’s marking efforts have failed to captivate younger gamers, but will address this problem going forward.