The PS Vita’s low sales has led many to believe the portable console will receive a price cut to entice users to purchase it. In fast, many retailers over the past few months have cut the Vita’s price temporary to boost sales. Despite the rumors, Sony insists no strict price drop is planned for the Vita.
Instead, the company is focusing on creating types of bundles “to give more value” – bundles like the Assassin’s Creed 3: Liberation bundle revealed at E3, which will include a “crystal white” version of the Wi-fi model, the new Liberation game,
and a 4GB memory card.
Sony Worldwide Studios President Shuhei Yoshida emphasized, “No, no strict price drop.”
“In terms of numbers, it’s kind of understandable how things are going,” he said during an interview. “We have a list of things we have to do. People are giving us feedback every day.”
Aside from bundles, Sony is hoping more games will attract more consumers. “The number one thing we have to, as people are asking, is more games; more games from third parties and us,” he explained. Yoshida also noted the announcement of “support of PSone classics”.
“That effort still continues,” Yoshida emphasized. “Our network services teams are also working hard to get more services on PS Vita. We are working with the hardware guys to use Vita and PS3 in combination and making games that can work on both systems or use the Vita as a controller for PS3 titles.”